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Case Study — Vaunt · Private Aviation

From $10K/mo
to $1M+/mo.

Building the revenue engine behind Vaunt's growth. They had a strong product in private aviation — but no scalable sales system, no fully built team, and no repeatable commercial engine. Button Up started from scratch.

$10K→$1M+

Monthly revenue, built from scratch

$995→$3.5K

Average order value · 3.5x

2.5 yrs

Partnership length and counting

End to end

The full commercial engine, owned

[ 01 ]  The Challenge

A strong product.
No commercial machine.

Two and a half years ago, Vaunt brought in Button Up with one goal: build a real revenue operation. At the time they were doing roughly $10,000 per month — with no scalable sales system, no fully built team, and no repeatable commercial engine.

They needed the full stack: marketing, appointment setting, closing, customer service, B2B outreach, operator growth, account management, revenue tracking, sales process, and rep management. Most companies try to stitch that together across internal hires, contractors, agencies, and software.

Button Up owned it end to end.

[ 02 ]  What We Built

The entire revenue function,
staffed and run.

We took over marketing and demand generation, appointment setting, high-ticket closing, customer service, account management, B2B operator outreach, revenue operations, reporting, and optimization.

A

Marketing & Demand Gen

The front-end motion that drove qualified interest into the sales team.

B

Appointment Setting

Turned interest into booked conversations and consistent daily activity for closers.

C

High-Ticket Closing

Recruited, trained, managed, and coached a team that sells premium aviation memberships.

D

Customer Service

Supported customers after the sale, so the revenue operation didn't stop at the close.

E

Operator Outreach

Expanded the supply side by reaching new operators and supporting Vaunt's market-building.

F

RevOps & Reporting

Tracking discipline for revenue, commissions, customer activity, and performance.

[ 03 ]  The Levers We Pulled

Four levers.
One compounding result.

Growth this large isn't a single tactic. It's pricing, conversion, order value, and volume — moved together, iteration after iteration.

01

Pricing

We helped restructure Vaunt's offer architecture and increase average contract value over multiple iterations — finding the price the market would bear, not the price they started with.

02

Conversion Rate

We built a trained closing team with consistent scripting, call process, coaching, and management. As the system matured, conversion improved — because reps were no longer freelancing. They were operating inside a process.

03

Average Order Value
$995 → $3,500

We took Vaunt's AOV from $995 to $3,500 — identifying upsell paths, bundling opportunities, extensions, upgrades, and higher-value buying moments that grew the value of every closed deal.

04

Volume

We scaled the marketing and appointment-setting engine to feed a growing team of closers without sacrificing quality. That was the unlock: more qualified conversations, handled by better-trained reps, selling stronger offers at higher values.

[ 04 ]  The Result

$10K/mo $1M+/mo

That's not a tweak. That's a full revenue machine — built, staffed, managed, and run by Button Up Management.

“Button Up didn't advise us or ‘support’ us — they ran Vaunt's entire revenue operation as if the company were theirs. $10K a month to over $1M, and our customers never knew it wasn't all us. That's the highest compliment I can give a partner.”
Tim Graves Head of Marketing & Product, Vaunt

More Proof

We did it again at enterprise scale.

As Instacart's exclusive SDR partner, Button Up produced 250 sets per month, created 4x AE capacity, and helped drive $332M+ in attributed new business.

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