Need a pipeline you can count on?
Book a strategy call. We'll break down how a managed demo-setting engine would work for your sales team — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation
Rocketlane needed a reliable way to generate more qualified demos and sales conversations at scale. Button Up came in to run the entire appointment-setting motion — cold calling, scripting, rep coaching, call QA, calendar booking, and meeting handoff.
300 / month
Meetings generated, at peak
High volume
An SDR campaign built for consistent pipeline
Full motion
Calling, scripting, QA, booking, handoff
Predictable
A repeatable meeting engine, not ad-hoc outbound
[ 01 ] The Challenge
Rocketlane had a clear value proposition around client onboarding, customer implementation, accountability, and reducing churn. The challenge was getting that message into the market consistently and at scale.
They needed reps who could quickly explain the pain, land the hook, and convert cold conversations into booked meetings.
This campaign was built for volume, consistency, and repeatability.
[ 02 ] What We Built
The goal was to turn Rocketlane's outbound motion into a repeatable meeting engine — so meetings arrived predictably instead of relying on inconsistent outbound activity.
Cold Calling
High-volume rep activity targeted at the right prospects, run as a managed operation.
Scripting & Testing
Call scripting and value-proposition testing — refining the talk track until the hook landed.
Rep Training & Auditing
Call reviews, coaching, and auditing across hook delivery, pitch quality, and objection handling.
Booking & Confirmation
Appointment booking, meeting confirmation, and clean calendar handoff to the sales team.
Show-Rate Tracking
Booked is not the same as held — we tracked show rates and worked them like a metric.
Performance Optimization
Continuous improvement of conversion at every step, from dial to held demo.
[ 03 ] The Levers We Pulled
High-volume outbound only works when the message, the coaching, and the process hold up at scale.
We scaled rep activity to create a consistent flow of booked demos — day in, day out.
We tested and refined talk tracks around Rocketlane's core value: helping companies improve onboarding, standardize customer implementation, increase accountability, and reduce churn.
We reviewed calls, coached reps, and improved performance around hook delivery, pitch quality, objection handling, and meeting conversion.
A repeatable appointment-setting process, so Rocketlane could generate meetings predictably instead of relying on inconsistent outbound activity.
[ 04 ] The Result
The engagement created a high-volume outbound engine that turned cold conversations into qualified demos — and gave Rocketlane a larger, more predictable pipeline.
A demo-setting engine that scaled to as many as 300 meetings per month — built, staffed, and run by Button Up.
More Proof
For Tervene, Button Up averaged 100 meetings per month with positive 10x ROI through straight appointment setting.
Book a strategy call. We'll break down how a managed demo-setting engine would work for your sales team — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation