Sitting on lists you're not activating?
Book a strategy call. We'll break down how an embedded outreach team would work inside your business — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation
Howard's is a major appliance, TV, and mattress retailer with a strong regional footprint and a large customer base. The opportunity was everywhere — affiliate channels, strategic partners, local relationships. The outreach system to capture it wasn't built. Button Up came in and took over the outreach engine.
250K+ list
User list managed and optimized
61.6% open
Open rate on a top campaign segment
3 functions
Lead sourcing, email outreach, cold calling
Full stack
Listings, Google Business Profile, reviews & reputation
[ 01 ] The Challenge
Howard's had multiple growth opportunities spread across different channels: luxury lead sourcing, email outreach, CRM and list management, SMS opt-in, listings, Google Business Profile, and reviews.
The problem wasn't brand awareness. The problem was that the outreach system wasn't built to consistently activate new relationships and turn contact lists into business development opportunities.
Howard's needed a cleaner, more aggressive outbound motion. Button Up took it over.
[ 02 ] What We Built
We took over Howard's email outreach and cold calling operation to grow affiliate channels. Instead of one-off campaigns and inconsistent follow-up, we built a structured outbound motion designed to reach the right people, create conversations, and grow new channel relationships.
Lead Sourcing
Luxury customer segments, affiliate opportunities, local partners, and high-intent audiences that could drive store visits, referrals, and new revenue.
Email Outreach
Structured campaigns across segmented audiences — with defined segments, send controls, workflow sets, and open-rate tracking.
Cold Calling
Outbound calling that turned cold lists into warm conversations — and warm conversations into affiliate channel growth.
CRM & List Management
Managed and optimized a 250K+ user list so outreach could become more targeted and repeatable.
Local Visibility
Listings, Google Business Profile, reviews, and reputation management — driving foot traffic through better local presence.
Reporting & Optimization
Campaign tracking, follow-up workflows, and performance visibility — so Howard's could see what was working.
[ 03 ] The Levers We Pulled
The system was built around three core functions — lead sourcing, email outreach, and cold calling — sharpened by five levers.
We organized audiences so Howard's wasn't treating every contact the same. Different lists required different messaging, different offers, and different follow-up.
A more disciplined email process with campaign tracking, send controls, workflow management, and performance visibility — one top segment hit a 61.62% open rate.
Howard's had a large user base. We managed and optimized the email and CRM system so outreach could become more targeted and repeatable.
We focused outreach around new affiliate and partnership opportunities — building the relationship pipeline Howard's needed to expand beyond traditional retail traffic.
Listings, Google Business Profile, reviews, and reputation management — driving more foot traffic through better listing presence, impressions, clicks, and directions.
[ 04 ] The Result
A managed email engine. A cold calling motion for affiliate and partner development. Better segmentation, stronger CRM discipline, campaign tracking, a repeatable follow-up process — and a foundation for growing affiliate channels.
“Button Up took over Howard's email outreach and cold calling operation to build a repeatable engine for affiliate channel growth.”
More Proof
As Instacart's exclusive SDR partner, Button Up produced 250 sets per month, created 4x AE capacity, and helped drive $332M+ in attributed new business.
Book a strategy call. We'll break down how an embedded outreach team would work inside your business — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation