Tervene had a strong product for manufacturing operations, quality, safety, compliance, and continuous improvement — but needed more consistent pipeline generation. Button Up came in to run straight appointment setting: qualified meetings for the sales team, at a cost that made sense.
100 / month
Meetings, averaged across campaigns
10x ROI
Positive return on the engagement
Full workflow
Booking, routing, lead distribution, CRM follow-through
Repeatable
A predictable pipeline engine, not a sprint
[ 01 ] The Challenge
Tervene needed more outbound activity, more qualified conversations, and a cleaner system for getting prospects onto the calendar.
The work required more than dialing. Button Up had to understand the market, build the right talk track, and manage rep execution — plus the workflow behind it: booked meetings, calendar routing, lead distribution, and CRM follow-through.
The mission was simple: create qualified meetings for the sales team at a cost that made sense.
[ 02 ] What We Built
We built and managed the full appointment-setting engine — and developed the message for the market: helping industrial manufacturers streamline operations, improve quality and safety standards, avoid non-compliance, and reduce operational friction.
Cold Calling & Prospecting
Consistent outbound activity into the manufacturing market, run as a managed operation.
Call Scripting
A talk track built around operational pain: quality, safety, compliance, and friction.
Rep Coaching & Call QA
Managed rep execution with coaching and quality assurance on every front.
Booking & Confirmation
Calendar booking, meeting confirmation, and routing that put prospects in the right seat.
CRM Workflow & Handoff
Lead distribution rules and a clean handoff process, so nothing leaked between set and held.
Tracking & Accountability
Performance tracking and pipeline accountability that kept the engine honest.
[ 03 ] The Result
Button Up averaged 100 meetings per month across straight appointment-setting campaigns and produced positive 10x ROI. The sales team got more qualified conversations — without having to build, train, manage, and optimize an SDR function internally.
A repeatable appointment-setting engine — and a more predictable pipeline for Tervene.
More Proof
For GetDimension, Button Up introduced new sales training, tighter rep coaching, and a scalable process — and revenue grew 4x in 6 months.
Book a strategy call. We'll break down how a managed appointment-setting engine would work for your sales team — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation