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Case Study — Tervene · Manufacturing Operations Software

100 meetings a month.
10x ROI.

Tervene had a strong product for manufacturing operations, quality, safety, compliance, and continuous improvement — but needed more consistent pipeline generation. Button Up came in to run straight appointment setting: qualified meetings for the sales team, at a cost that made sense.

100 / month

Meetings, averaged across campaigns

10x ROI

Positive return on the engagement

Full workflow

Booking, routing, lead distribution, CRM follow-through

Repeatable

A predictable pipeline engine, not a sprint

[ 01 ]  The Challenge

More than just
dialing numbers.

Tervene needed more outbound activity, more qualified conversations, and a cleaner system for getting prospects onto the calendar.

The work required more than dialing. Button Up had to understand the market, build the right talk track, and manage rep execution — plus the workflow behind it: booked meetings, calendar routing, lead distribution, and CRM follow-through.

The mission was simple: create qualified meetings for the sales team at a cost that made sense.

[ 02 ]  What We Built

Straight appointment setting,
done right.

We built and managed the full appointment-setting engine — and developed the message for the market: helping industrial manufacturers streamline operations, improve quality and safety standards, avoid non-compliance, and reduce operational friction.

A

Cold Calling & Prospecting

Consistent outbound activity into the manufacturing market, run as a managed operation.

B

Call Scripting

A talk track built around operational pain: quality, safety, compliance, and friction.

C

Rep Coaching & Call QA

Managed rep execution with coaching and quality assurance on every front.

D

Booking & Confirmation

Calendar booking, meeting confirmation, and routing that put prospects in the right seat.

E

CRM Workflow & Handoff

Lead distribution rules and a clean handoff process, so nothing leaked between set and held.

F

Tracking & Accountability

Performance tracking and pipeline accountability that kept the engine honest.

[ 03 ]  The Result

100 meetings/mo · 10x ROI

Button Up averaged 100 meetings per month across straight appointment-setting campaigns and produced positive 10x ROI. The sales team got more qualified conversations — without having to build, train, manage, and optimize an SDR function internally.

A repeatable appointment-setting engine — and a more predictable pipeline for Tervene.

More Proof

Sometimes the engine is the team itself.

For GetDimension, Button Up introduced new sales training, tighter rep coaching, and a scalable process — and revenue grew 4x in 6 months.

Read the GetDimension story

What would 100 meetings a month change?

Book a strategy call. We'll break down how a managed appointment-setting engine would work for your sales team — and whether we're the right fit.

No commitment · No pitch deck · Just a conversation