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TechDynamics needed more than raw meeting volume. Selling into warehouses, with a higher-ticket offer and specific buying criteria, qualification mattered more than filling calendars. Button Up built a precision appointment-setting engine focused on quality, not noise.
~40 / month
Highly qualified warehouse meetings
Higher ticket
An offer that demanded sharper filtering
Tight ICP
Strict qualification before any booking
Quality first
The sales team's calendar, protected
[ 01 ] The Challenge
TechDynamics needed to reach warehouse operators and identify prospects that matched a tight qualification standard. This wasn't a broad outbound campaign — the sales motion required sharper filtering.
Button Up had to make sure reps were identifying the right type of warehouse, the right operational need, the right decision-maker, and the right timing — before a meeting was ever booked.
The goal: fewer, better meetings with higher revenue potential.
[ 02 ] What We Built
The campaign was designed to protect the sales team's time. Instead of chasing maximum volume, we focused on meetings that had a stronger chance of converting into high-value opportunities.
Warehouse Prospecting
Targeted outreach to the warehouse operators that fit a clearly defined operational profile.
Qualification Criteria
A strict standard so reps knew exactly who should — and shouldn't — be booked.
Decision-Maker Targeting
Conversations with the people who actually own the operational need and the budget.
Scripting & Objections
A call flow built around the warehouse buyer's pain points, operational needs, and buying triggers.
Rep Coaching & Call QA
Reps coached to ask better questions, identify fit quickly, and never book just to hit volume.
Booking & Handoff
Meeting booking, pipeline handoff, and performance tracking that kept quality visible.
[ 03 ] The Levers We Pulled
The goal was never more meetings at any cost. It was better meetings that justified a higher-ticket sales process.
We refined the criteria so reps knew exactly who should and shouldn't be booked — eliminating weak-fit meetings and keeping the calendar focused on real opportunities.
The call flow was built around the warehouse buyer's pain points, operational needs, and buying triggers — not a generic pitch.
Reps were coached to ask better questions, identify fit quickly, and avoid booking meetings just to hit volume.
The campaign prioritized sales efficiency. Meeting volume was intentionally lower — opportunity quality was higher.
[ 04 ] The Result
Button Up generated approximately 40 highly qualified warehouse meetings per month for TechDynamics — a cleaner appointment-setting engine that produced qualified conversations with the right warehouse prospects.
A precision engine built around strict qualification criteria — because in a higher-ticket sale, the calendar is the most expensive real estate in the company.
More Proof
For Rocketlane, Button Up built a high-volume demo-setting engine that scaled to as many as 300 meetings per month.
Book a strategy call. We'll break down how a precision appointment-setting engine would work for your sales team — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation