Button Up is the done-for-you revenue team you plug in when you have salespeople but not sales. We own the entire process — from first touch to closed deal. Not an agency. Not a vendor. Your team.
Trusted by teams at
[ 00 ] Watch First
How an embedded revenue team actually works inside your business — and the four things we run, start to finish.
[ 01 ] How We Work
Most companies don't have a talent problem — they have a system problem. So we don't hand you a list and disappear. We become part of your team — learning your product, your market, your voice — and then we run the entire revenue engine from inside.
Your customers never know we exist. They think they're talking to your team, because functionally, they are.
Your Brand Voice
We sound like you, not us.
Full Ownership
We own the outcome, not just activity.
Speed to Revenue
Systems live in weeks, not months.
Continuous Iteration
We optimize as we learn your market.
On the Floor
Real people on real calls — setting appointments, working objections, and closing deals as if they were on your payroll.
[ 02 ] Our Philosophy
We don't run a playbook. We don't force you into a template that worked for someone else. Every time we take on a new client, we start from scratch — studying the product, the audience, the competitive landscape — and we build a revenue system designed specifically for your business.
Different product, different buyer, different system. That's why it works.
Case Study — Vaunt · Private Aviation
When Vaunt came to us, they had a strong product in private aviation but no scalable sales system. So we built the whole commercial engine from scratch — and grew them from roughly $10K/month to $1M+/month.
Marketing, setting, closing, customer service, operator outreach, account management — one partner, full ownership. Today, to their customers, we are Vaunt.
Read the full case studyResults Snapshot
$10K→$1M+
[ 03 ] By the Numbers
$332M
Instacart
New business sourced through 250 qualified appointments set, every month, as exclusive SDR partner.
Read the case study$1M+/mo
Vaunt
Grown from ~$10K/month as their embedded revenue team — marketing through account management.
Read the case studyThe Ledger
[ 04 ] The Path
Most clients start with setting and let us earn the rest. As the economics prove out, we take on more of the journey — all the way to keeping your customers and coaching your own reps.
We fill the calendar with qualified appointments — buyers who fit your ICP, booked and confirmed, ready to talk.
We run the calls, handle objections, and close. Revenue lands in your account — not a report about "opportunities."
Once they're customers, we keep them growing — more revenue from the relationships you already have.
We level up your in-house reps along the way, so the system gets stronger whether we're on the call or they are.
In Their Words
Don't take our word for it. Hear it from the teams we run revenue for.
[ 05 ] Is It a Fit?
We go deep with every client. That means we only take on businesses where we know we can drive real results.
For Agencies
If you bring companies demand but can't turn it into revenue, let's talk. We become the closing team behind your work — and your clients stay yours.
Book a strategy call. We'll break down how an embedded revenue team would work inside your business — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation