Need a turnaround like CoinCloud's?
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CoinCloud ran one of the largest digital currency machine networks in the market — 5,000 machines for buying and selling Bitcoin, Ethereum, Dogecoin, and 40+ other currencies. The opportunity was massive. The telesales motion wasn't. Button Up took over the sales motion.
2x revenue
Doubled in under 60 days
−50% CAC
Customer acquisition cost, cut in half
3x conversion
Improvement in conversion rate
4x call volume
From a focused, managed sales floor
[ 01 ] The Challenge
Tens of thousands of small retail shops could become CoinCloud locations. But the sales operation was expensive, inefficient, and difficult to scale — the company was paying an internal team to manage outreach, and the results didn't match the cost.
CoinCloud needed more volume, better conversion, stronger rep performance, clearer systems, and a repeatable playbook that could keep working after the initial turnaround.
The goal was not just to improve the team. The goal was to build a revenue machine.
[ 02 ] What We Built
Button Up immediately took over CoinCloud's outreach operation and rebuilt the telesales motion around speed, structure, and accountability.
Outbound Outreach
Direct outreach to the small retail shops that could become CoinCloud locations.
Telesales Redesign
Rebuilt the entire telesales process around speed, structure, and accountability.
Scripting & Objections
Reps knew what to say, how to handle objections, and how to move shop owners to the next step.
Training & Coaching
New tools, rep and leadership training, and coaching across the sales floor.
Commission Redesign
A stronger incentive structure that pointed the whole team at the same outcome.
Playbook & Tooling
Data cleanup, sales tooling, management systems, and the foundation for automated growth.
[ 03 ] The Levers We Pulled
The team moved from scattered activity to a managed operating system: clearer scripts, better visibility, stronger incentives, more consistent outreach — and a sales process that was easier to coach.
We rebuilt the sales process so reps knew what to say, how to handle objections, and how to move retail shop owners toward the next step. The result: a 3x improvement in conversion rate.
Clearer expectations, stronger management, better tooling, and a more focused sales floor drove a 4x increase in call volume.
We replaced a more expensive internal outreach motion with a leaner, higher-output system. CoinCloud got more results for less cost — a 50% reduction in customer acquisition cost.
More volume, better conversion, lower acquisition cost. Together they doubled CoinCloud's revenue in less than 60 days.
The bigger win wasn't short-term growth. We handed CoinCloud a repeatable playbook: the scripts, systems, tools, data, rep structure, and management rhythm needed to keep scaling.
[ 04 ] The Result
CoinCloud went from an inefficient telesales operation to a cleaner, faster, more scalable revenue machine — with the foundation for automated growth.
“Button Up turned CoinCloud's telesales operation around in less than 60 days — doubling revenue, cutting CAC by 50%, and building the playbook for automated growth.”
More Proof
For Vaunt, we built the full commercial engine from scratch — and grew the business from roughly $10K/month to $1M+/month.
Book a strategy call. We'll break down how an embedded revenue team would work inside your business — and whether we're the right fit.
No commitment · No pitch deck · Just a conversation